England - London • TMT (technology, media and telecoms)

Northridge Law LLP

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Northridge Law LLP houses a team of ‘real specialists’ who exhibit ‘deep industry knowledge’ when acting for well known clients, including Spotify, Puma, and AEG Worldwide. Practice head Jon Walters has broad knowledge spanning sponsorship deals and commercial issues, and is ‘friendly and commercially astute’ when assisting clients with expansion of sponsorship programmes and naming rights deals. Paul Shapiro  predominantly advising brands and athletes on licensing and merchandising matters, ensuring regulatory compliance is observed; and associate George Willis has a great deal of expertise in data protection, often negotiating endorsement deals between sporting clubs and media platforms.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'The team has deep domain expertise and networks within the European sporting fraternity.'
  • 'Jon Walters is friendly and commercially astute.'
  • 'Great and really helpful.'
  • 'Great attitude and experience, they are real specialists in their field.'
  • 'Superior client service, agility, and execution.'
  • 'Deep industry knowledge paired with ability to apply it to legal framework; they can explain how a piece of the industry works in a particular manner, and the legal theory behind it.'

Key clients

  • Spotify
  • Betway
  • LIV Golf
  • AEG Worldwide
  • Thierry Henry
  • TGI Sport
  • Two Circles / Bruin Capital
  • PUMA
  • E20 / London Stadium
  • Found Entertainment
  • DesignScene
  • Heaps + Stacks
  • GenMove
  • Blueprintx
  • KIN
  • Blink Productions
  • Creative Control Ventures
  • CSM

Work highlights

  • Acted for Spotify on a sponsorship agreement with FC Barcelona.
  • Advising Betway on the significant expansion of its global sponsorship programme, notably its expansion into the US.

Practice head

The lawyer(s) leading their teams.

Jon Walters

Other key lawyers

Paul Shapiro, George Willis