Mishcon de Reya LLP assists betting, gaming and sports clients with an array of advertising and marketing matters, including sponsorships and influencer marketing. In addition to commercial agreements, the group is also adept in adtech, regulatory issues, ASA investigations and compliance matters concerning the Committee of Advertising Practice (CAP). IP specialist Stuart Lester leads the marketing and advertising team, while Jeremy Hertzog oversees the wider innovation practice.
Testimonials
Collated independently by Legal 500 research team.
‘We've worked with Mishcon for a few years now and their legal expertise and practical advice is second to none. They are diligent and extremely helpful and are always 'on' and ready to respond to any issues we might have! ’
Key clients
- Lewis Baach Kaufmann Middlemiss PLLC (LBKM) on behalf of Epic Games
- BLAST ApS
- mParticle, Inc
Work highlights
- Advised - on behalf of LBKM - Epic Games on the UK launch of the Epic Rewards loyalty scheme, ensuring compliance with advertising and consumer protection laws across EMEA.
- Assisted BLAST with advertising and marketing legalities and advised on a significant partnership with Epic Games.
- Advised mParticle, Inc on strategic long-term customer agreements and IT contract structuring as its legal counsel.
Practice head
The lawyer(s) leading their teams.
Stuart Lester, Jeremy Hertzog