England - London • TMT (technology, media and telecoms)
Reed Smith LLP
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Led by Elle Todd, the team at Reed Smith LLP advises a broad range of clients, including production companies, musicians, and talent payroll companies on the rights of advertisers, endorsement agreements, and consumer protection issues. The group also handles a range of promotional mandates involving sweepstakes and contests. Broadcasting specialist Nick Swimer primarily focuses on planning and buying agreements within advertising sales and production; while Nick Breen advises numerous advertising agencies, advertisers, and brands on clearance and commercial issues. Managing partner for Europe and Middle East Gregor Pryor maintains a digital media focused practice, often advising online retailers and content owners on the exploitation of IP rights.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'Gregor Pryor is excellent. He speaks more plainly than other lawyers I have worked with. He's direct, clever and the best negotiator I have worked with.'
- 'Nick Swimer provides invaluable support. He understands our industry and is highly regarded in the business for providing client-focused, knowledgeable and pragmatic advice.'
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