Sarah MacDonald
Wiggin LLPThe advertising, marketing and sponsorship practice at Wiggin LLP mainly focuses on assisting rights holders and brands with sponsorship agreements, but also advises content creators and platforms on commercial partnerships. Regulatory issues pertaining to the advertising sector is a key area of expertise for the team, which is particularly well versed in advising sports rights holders and buyers of commercial rights. Practice head Sarah MacDonald excels in complex regulatory issues as well as content marketing and distribution matters. Bethan Lloyd is noted for her work in the betting and gaming sectors.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘I've found Wiggin to be unique in that the majority of attorneys we've worked with have true in-house experience. Even more junior members of the team without prior experience outside the firm have been seconded in-house while at the firm. The insight that this provides is invaluable.'
‘Bethan Lloyd is whip smart and extremely efficient with her time. She has supported us as outside counsel for a couple of years, and her understanding of our products exceeds some internal resources. When bringing on new associates to our project this year, Bethan provided a bridge of knowledge.’
Key clients
- MBC Group
- Vodafone UK
- Manchester United
- SBOTOP
- Jockey Club Racecourses
- Premiership Rugby
- FootballCo
- FIFA
- William Hill
- InPost
- Virgin Media
- SuperAwesome
Work highlights
- Advising SBOTOP on contractual arrangements between the client and Fulham FC for the betting operator’s sponsorship of the club.
- Advised Virgin Media on the launch of FAST channels on its service which are supported by ads.
- Advising SuperAwesome on a range of advertising matters on an ongoing basis, including the requirements of advertising to children.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
The lawyer(s) leading their teams.
Sarah MacDonald