England - London • TMT (technology, media and telecoms)

Wiggin LLP

More informationMore information

The team at Wiggin LLP handles a broad range of matters, with particular emphasis given to rights matters for buyers and sports rights holders; and sponsorship agreements. Sarah MacDonald heads the practice, often advising brands on distribution or promotional issues, and the use of audio-visual content. Senior associate Bethan Lloyd has vast expertise in handling commercial matters for betting and gaming clients, and regularly assists them with licensing matters. Mark Deem joined the group from Mishcon de Reya LLP in September 2022, contributing his knowledge of technology and media disputes.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'The team is full of knowledgeable and bright lawyers who understand the issues faced by our industry, and our business. They are extremely pragmatic in terms of their advice. Over and above that, however, the team consists of normal, friendly people who are approachable and likeable.'
  • 'We are able to interact with the team on a human, as well as a professional level. Bethan Lloyd stands out for her pragmatic advice and approachable manner.'
  • 'The team has an excellent understanding of client needs and timelines and quickly get to the bottom of the issue at hand. A personable and solutions focused team, they often feel like an extension to the in-house team. We have great confidence in being able to pick up the phone to various members of the team at any time and quickly receive tangible answers that the business can move forward with.'
  • 'Sarah MacDonald has exceptional knowledge of the advertising sector across both sports and gambling industries and provides pragmatic, commercial solutions to complex issues.'

Key clients

  • MBC Group
  • Vodafone UK
  • Manchester United
  • BetStars
  • BetVictor
  • Stake.com
  • SBOTOP
  • Jockey Club Racecourses
  • Premiership Rugby
  • FootballCo
  • Two Circles
  • FIFA
  • William Hill

Lawyers

Next Generation Partners

Sarah MacDonald

Sarah MacDonald

Wiggin LLP

Sarah leads Wiggin’s advertising, marketing and sponsorship team and is also active in the digital, content distribution and sports sectors. Working for a number of global brands creating, marketing and distributing content across all platforms, Sarah not only understands the needs of clients in the business of developing and acquiring content, but also the complexities surrounding its exploitation and promotion. Sarah also advises on the technical arrangements required for the launch, hosting and operation of a range of media and online services. During her time at Wiggin, Sarah has spent time working as Legal Counsel at Manchester United Football Club where she was involved in a range of commercial sports arrangements, including sponsorship, licensing and media distribution. In addition, Sarah has been seconded to The Walt Disney Company, Virgin Media, Mercury Records (Universal Music Group) and the BRIT Awards; this allows Sarah to advise with a genuine understanding of the client viewpoint.

Practice head

The lawyer(s) leading their teams.

Sarah MacDonald

Other key lawyers

Bethan Lloyd, Mark Deem