Led by Dan Smith, the team at Gowling WLG is skilled at handling international advertising and marketing matters for major global brands and advertisers across a number of key sectors, from automotive to fashion. The team is adept at advising on advertising issues related to major product launches, and has been active in ESG claims, copy clearance, and mandates involving the use of AI in advertising. Additionally, the group stands out for its strong regulatory capabilities and proficiency in sponsorship and sports marketing deals. Practice head Smith advises major brands, rights holder and agencies on the full scope of matters, from greenwashing, to promotions, sponsorships, ASA complaints, and ambush marketing. IP specialist Kate Swaine handles brands and advertising clearance and enforcement mandates. Other noteworthy practitioners include Kate Hawkins and Zoe Pearman, who assist retail, food and beverage, and automotive clients with a range of advertising and marketing matters.
Testimonials
Collated independently by Legal 500 research team.
‘What makes Gowling unique is the people. The advertising and marketing team is very knowledgeable, approachable and hear the client and the needs. ’
‘They are friendly, approachable and down to earth. They hear what the business has to say and try to work and find alternatives to mitigate risks.’
Key clients
- Volkswagen Group (Volkswagen, Audi, Skoda, SEAT, Volkswagen Commercial Vehicles)
- Weetabix
- Carlsberg Marstons
- Premier Foods
- Oxfam
- Volvo
- Wickes
- Farfetch
Work highlights
- Advised Audi, Volkswagen, Seat, Skoda, Cupra on advertising compliance across numerous high-profile electric vehicle launches and campaigns.
- Advised Carlsberg Marston's on promotions and campaigns across brands including Carlsberg, Carlsberg Export, San Miguel and more.
- Advised Weetabix on multiple high-profile promotions and marketing partnerships for Weetabix, Alpen and Ready Brek brands.
Lawyers
Practice head
The lawyer(s) leading their teams.
Dan Smith