Paul is a Partner in the Intellectual Property department specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.Paul is a Partner in the Intellectual Property department specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.Though his experience covers the full range of intellectual property issues (both contentious and non-contentious), Paul's work focuses on advertising regulation, content licensing, and trade mark and copyright infringement. His experience includes advising on: global IP protection, multi-platform advertising clearance, social media campaigns, global brand restructuring, passing off disputes, brand launches, and the preparation and defence of ASA, PhonepayPlus, Trading Standards and CMA investigations. Paul's wide range of clients includes major brand owners, car manufacturers, retailers, airlines, financial service providers and media companies. Paul regularly speaks on brand protection and advertising law matters and has been widely published, including in the leading advertising industry guide - Ad Law - published by the Institute of Practitioners in Advertising. He was recently appointed as the UK editor of INTA's Trade Dress portal.
England - London • TMT (technology, media and telecoms)
Bristows LLP
Praised by clients for their 'breadth of experience', the team at Bristows LLP assists a varied client roster consisting of advertising agency networks and brands. The group is particularly adept at handling brand protection matters, in addition to digital rights management and media buying related issues. Paul Jordan heads the practice alongside Richard Dickinson. Jordan has broad knowledge spanning digital and influencer marketing, campaign clearance, and regularly represents clients in defences against CMA and ASA investigations. Senior associate Tim Heaps regularly advises publishers and brands on compliance related matters, having had in-house experience in global companies.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'I appreciate the team's willingness to advise on complex matters over the phone. They have breadth of experience. I particularly appreciate their willing to provide risk-based advice.'
- 'Paul Jordan is both a pleasure to work with, and a valued extension to our in-house team. He always has constructive, usable advice. Two thumbs up!'
- 'Sean Ibbetson consistently provides clear, usable advice.'
Key clients
- The Financial Times Limited
- Independent Digital News and Media Limited and Lebedev Holdings Limited
- The Guardian News and Media
- Spotify
- Paramount Pictures
- Institute of Practitioners in Advertising
- Two Daughters Entertainment Limited
- Discovery Communications Europe Ltd and Eurosport SAS
- Euromoney plc
- Vir Health (t/a Numan)
- Carnival
- Kraft Heinz
- WPP Group
- LadBible
Work highlights
- Acted for Kraft Heinz on a talent endorsement and partnership deal with Ed Sheeran, for the creation of a new range of hot sauces called Tingly Ted’s.
- Advised Paramount on the drafting of influencer agreements with internet and TV personalities for their involvement in a series of stunts to promote the release of Paramount’s tent pole movie, The Lost City.
- Advising the Institute of Practitioners in Advertising's member agencies on the ambush marketing risks associated with football-themed Deliveroo ads to run during the (delayed) Euro 2020 tournament.
Lawyers
Leading Individuals
Practice head
The lawyer(s) leading their teams.
Paul Jordan, Richard Dickinson