Hayley Brady
Herbert Smith Freehills LLPThe media group at Herbert Smith Freehills LLP is led by Hayley Brady, who assists media companies with content licensing, joint ventures and advertising mandates, and is a key contact for emerging digital companies seeking advice on partnerships. The team handles a mix of corporate-focused matters, most notably cross-border transactions, sponsorship and partnership agreements, as well as issues concerning the distribution and monetisation of content. James Balfour is well versed in regulatory matters and product launches.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The team is excellent in addressing legal risks and navigating these taking the particulars of your business and the commercial considerations into account.’
‘Beyond their expertise Hayley Brady and James Balfour deliver a great service. They are solution-oriented, commercially savvy and provide excellent advice and perspectives on any digital marketing topic.’
‘Excellent team that complement each other. Very approachable and knowledgeable.’
‘Hayley Brady is extremely approachable and understands our needs. James Balfour has also been excellent in understanding the high demands of our media sector.’
Key clients
- Sky
- Meta
- CNN
- STV
- Bauer Media
- Octave IP
- British American Tobacco
- Uber
- Dentsu
- Bridgestone Corporation
- KFC
- Lyst
Work highlights
- Advised BAT on its landmark partnership agreement with McLaren for Formula 1 including on the negotiation of a multi-year extension of the arrangement.
- Assisted Meta with an application for a Collective Proceedings Order (CPO) brought in the UK Competition Appeal Tribunal (CAT).
- Assisted Uber with the $400m sale of its stake in a newly created Careem "Super App" business unit.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
The lawyer(s) leading their teams.
Hayley Brady