Reed Smith LLP is a popular choice for social media, video gaming and technology companies requiring a mix of regulatory, transactional and corporate advice. Typical mandates for the team include assisting with online safety regulations, copyright issues, generative AI and commercial agreements. Standing out for its international presence, the firm is often seen handling cross-border matters. The wider entertainment and media group is led by Elle Todd in the UK and Steve Sessa in the US, while the London-based social media practice is overseen by digital experts Gregor Pryor and Sophie Goossens. Pryor regularly advises on digital content arrangements and other technology-related issues, and Goosens is best-known for her expertise in AI, blockchain, data mining and video gaming-related issues. Michael Skrein focuses on international matters involving technology products, while Nick Breen advises on cross-border licensing issues, transactions and sponsorship deals.