Sports boutique Onside Law LLP is best known for operating at the intersection between sports and media, with a particular strength in advising Web3 and NFT companies within the digital sports market, as well as sports governing bodies, clubs and rights-holders. Adam Leadercramer's expertise can be seen in advertising matters and live sports television production contracts; he heads up the practice alongside James Tobias, who handles the acquisition, production, licensing and exploitation of audiovisual content on traditional and digital media platforms. Recent team promotions include Tobias to partner in September 2022, and Roisín Cregan to senior associate in October 2022.
Testimonials
Collated independently by Legal 500 research team.
‘Exceptional commercially focused advice.'
'They are clearly experts in their field and always provide succinct and timely advice.’
‘I work primarily with Adam Leadercramer and James Tobias. Both are commercially-minded and understand the business' commercial drivers and tailor the legal advice with this in mind.'
- 'Adam Leadercramer has provided extensive support on technology-related supplier agreements and has brought a wealth of experience and value to the process on each occasion.’
Key clients
- ATP Media
- Sorare
- River Media Partners
- Move.ai
- Snack Media
- Two Circles
- InCrowd
- AC Milan
- World Rugby
- Ellipse Data
- England and Wales Cricket Board
- Lawn Tennis Association
- Mackenzie Weller
- Mavis Broadcast
Work highlights
- Advised Sorare on multiple digital content licensing deals with football leagues, clubs and players, including a high-profile deal with the Premier League.
- Advised Two Circles on its acquisition of LiveWire Sport - a leading independent digital content agency.
- Advised Move.ai on a number of strategic collaborations and partnerships with leading media and entertainment companies.
Lawyers
Practice head
The lawyer(s) leading their teams.
James Tobias, Adam Leadercramer