Bird & Bird LLP‘s tech-driven practice is noted for its involvement in premium global TV sports rights deals, brand-related projects and advertising work in the burgeoning NFT market, in addition to the regulation of audio-visual media services for the likes of Bloomberg, Formula One and Nordic Entertainment Group. Broadcasting expert Richard McMorris handles large cross-border transactions, as well as commercial, content distribution, advertising and sponsorship arrangements; his team includes commercial associates Flora Baillie and Andrew Cox.

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Key clients

  • Epic Games
  • ICE
  • TuneIn
  • DAZN
  • Activision Blizzard
  • Palma Pictures
  • Warner Bros.
  • TikTok
  • Tencent
  • Radiant
  • Aser Media

Lawyers

Practice head

The lawyer(s) leading their teams.

Richard McMorris

Other key lawyers

Craig Giles, Flora Baille, Andrew Cox