Farrer & Co

Julian Pike

Julian heads Farrer & Co's reputation management practice. He has more than 20 years' experience of advising high profile individuals, corporations and institutions who find themselves the subject of attention, whether from mainstream media, online attacks or campaigning/ obsessed individuals. Often Julian will work with public relations advisers, in-house and external, to achieve the best outcomes. This recognises that the law has its limitations, but also that there is a need to take account of the client's long term business and strategic interests, as well as dealing with immediate issue. Having also represented major UK media organisations throughout his career, Julian knows the "art of the possible" and how best this is achieved.

Tom Rudkin

Tom is an Partner in Farrer & Co's Reputation Management practice, and is also a member of the firm's Sports Group. Tom provides reputation management, contentious media and IP advice to a full range of the firm's clients, including individuals, corporates and institutions. He has experience advising both claimants and defendants on defamation, privacy, contentious data protection, cyber security, harassment, and copyright and trademark law. He works alongside communications advisers, investigative firms, and IT and cyber security specialists to help devise strategies on, and responses to, sensitive issues where the reputational risk is significant. Tom frequently advises sports organisations and individuals on contentious, regulatory and commercial matters. His clients include international and national sports governing bodies, as well as a number of professional sportsmen and women and other sports organisations. Tom's experience includes advising Farrer & Co's sports clients on various forms of dispute resolution (comprising litigation, arbitration at the Court of Arbitration for Sport, and mediation), internal investigations, disciplinary and selection issues, and the drafting of key policies (such as those relating to anti-doping and the selection of athletes for major events). Tom has spent time in-house on two separate secondments at the Lawn Tennis Association.