England - London • TMT (technology, media and telecoms)
Hogan Lovells International LLP
Sponsorship and partnership agreements for sponsors, competition rights holders and team competitors across football, golf, F1 and the Paralympics are frequent mandates for Hogan Lovells International LLP‘s interdisciplinary sports team. Richard Welfare, who heads up the practice, is regularly supported by IP and TMT specialist Sahira Khwaja. Penny Powell is a name to note for motorsport-related M&A instructions, while head of the real estate practice Daniel Norris is also a key contact.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The team at Hogan Lovells is excellent to work with. Responsive and approachable, whether it's a big or a small ask.'
‘As ever, Richard Welfare remains a fantastic person to work with and the rest of his team. They provide sound guidance and advice and are always happy to help.’
'Richard Welfare knows our business and our products. He has written contract templates for us, which makes it super efficient to get legal advice during contract negotiation.'
Key clients
- Asahi Europe & International
- British Paralympic Association
- Mars Wrigley Confectionery UK Limited
- Mars Petcare UK
- Crown Pet Foods
- Mars Food UK
- Sport England
- Great Britain Wheelchair Rugby
- International Wheelchair Rugby Federation (IWRF)
- International Paralympic Committee
Work highlights
- Advised Asahi Europe & International Limited on a number of partnership arrangements including its sponsorship of the City Football Group, the 2023 Ryder Cup in Rome and a multi-year sponsorship of the Scuderia Ferrari Formula 1 team.
- Advising the British Paralympic Association on a range of issues, such as the drafting and negotiation of partnership agreements with existing and new sponsors and putting in place contracts for all of on the ground operations in Paris ahead of the 2024 Paralympic games.
- Supporting Sport England with several major funding schemes that were established to provide support to a wide range of sports during the Covid-19 pandemic.
Practice head
The lawyer(s) leading their teams.
Richard Welfare