The Bristol-based sports team at Burges Salmon LLP, led by Jeremy Dickerson, is known for advising clients in the horse racing, polo, and motorsports spaces with advice on media rights and sponsorship arrangements. The interdisciplinary team, which includes employment specialists Luke Bowery and Dominic Davis, as well as commercial experts Helen Scott-Lawler and David Varney, assists on employment matters and commercial transactions for clients in the worlds of golf and football.

Legal 500 Editorial commentary

Key clients

  • Trivela Group LLC
  • PGA European Tour
  • Racecourse Technical Services Limited
  • The Racecourse Association
  • Fakenham Racecourse

Work highlights

  • Acting for Trivela Group LLC on its acquisition of a majority interest in Walsall Football Club in June 2022.
  • Acting for the PGA European Tour on employment aspects of two commercial projects this year; A collaboration agreement with a sports marketing agency relating to tickets, hospitality, consumer experience and associated marketing/technology; and a services agreement for the provision of contact centre and associated customer support in connection with ticket sales for their tournaments.
  • Acting for Fakenham Racecourse on its new multi-year, media rights arrangements with Racecourse Media Group.

Lawyers

Practice head

The lawyer(s) leading their teams.

Jeremy Dickerson

Other key lawyers

Luke Bowery, Dominic Davis, Helen Scott-Lawler, David Varney