Cheang & Ariff operates across the pharmaceutical, manufacturing, fashion and tech industries and handles precedent-setting cases, often at the High Court. With strengths in IP disputes, the team undertakes complex litigation relating to copyright, industrial designs, trademarks and patents, often for leading local and international clients. On the non-contentious side, the firm handles a variety of cross-border work. Cindy Goh Joo Seong oversees the department and leverages her vast experience in the field to advise on large-scale and cross-border IP litigation.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Very responsive, experienced, knowledgeable and innovative in coming up with required solutions to problems faced.’

  • ‘Business minded and can identify issues very quickly. Provides practical solutions.’

  • ‘They have strong knowledge and are very experienced in handling the matter. The team as a whole is very supportive and accommodative.’

  • ‘I worked with Cindy Goh. Apart from being knowledgeable and experienced, she is always open for new ideas and creative in her approach to achieve the favourable outcome for clients.’

Work highlights

  • Successfully defended Asustek Computer Inc and Asustek Computer Malaysia against an action for patent infringement, which concerned technology related to video streaming.
  • Represented SA Architects in an action against the defendant, a Singaporean architectural firm, which seeks the invalidation of two trademarks registered by the defendant, unbeknownst to the client.

Lawyers

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Practice head

The lawyer(s) leading their teams.

Cindy Goh Joo Seong