Hoogenraad & Haak
Hoogenraad & Haak is a boutique law firm that possesses an in-depth knowledge of advertising law and litigation. Further to this, the firm also regularly advises on music and licensing, media law, rights of publicity and defamation, among other matters. Co-heading the team, Ebba Hoogenraad has more than two decades of experience navigating the advertising sector. Co-leading the team alongside her, Daniël Haije has experience advising on influencer agreements, celebrity talent contracts and protection of IP rights.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Hoogenraad & Haak is a boutique firm that provides excellent legal advice in a very pragmatic way. They are business oriented, pragmatic and a pleasure to work with.’
‘A great boutique law firm with empathetic, service-oriented and enthusiastic lawyers.’
‘Ebba Hoogenraad and Myrna Teeuw are able to translate laws and regulations into very practical advice.’
‘The in-depth knowledge of Ebba Hoogenraad combined with her personal approach makes her a great business partner.’
‘The team's responses are quick and proactive. They are also able to come up with a tailor-made solution. In addition, they have a tremendous amount of knowledge readily available and the right contacts within the industry to gain additional insight.’
‘Daniël Haije is an extremely pleasant lawyer to work with. He is dedicated, flexible, co-operative and enthusiastic. He is also knowledgeable on unfair commercial practices. Ebba Hoogenraad is clearly an expert in her field.’
‘The firm is strong in providing clear advice and insights. It is comforting to know that their knowledge and expertise is available to us. Their advice is always practical and shows that they are knowledgeable. They are great at answering questions relating to advertising and sustainability claims. They can be counted on when facing tight deadlines.’
‘Ebba Hoogenraad is a terrific presenter. She does a great job explaining legislation to both a legal and non-legal audience.’
Key clients
- Heineken
- Lidl
- Ahold Delhaize
- Samsung
- Suitsupply
- Perrigo/Omega Pharma
- DDB
- Havas Lemz
- Publicis
- MullenLowe Alfred
- N=5
- FCB
- 180 Kingsday
- Wieden + Kennedy
- Coca-Cola
- L’Oréal
- Kenniscentrum Suiker & Voeding
- Katjes
- Koninklijke Vereniging Homeopathie
- FrieslandCampina
Work highlights
- Advised a number of clients on creating a handbook for making sustainability claims, including successful in-house training of the marketing team.
Lawyers
Leading individuals
Practice head
The lawyer(s) leading their teams.
Daniël Haije, Ebba Hoogenraad