Europe - Netherlands
3

Industry focus: Media and entertainment

Hoogenraad & Haak

Client Satisfaction
More informationMore information

A boutique law firm with a strong focus on advertising law and litigation, Hoogenraad & Haak advises its portfolio of clients on music and licensing, media law, rights of publicity, and defamation matters. Daniël Haije, who is well-versed in assisting clients with advertising and trademark infringement as well as the protection of IP rights, co-heads the practice with Ebba Hoogenraad, who covers all aspects of advertising law, including contracts, advertising campaigns, and sustainability claims. Lisa Peek is also recommended.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Very experienced in different aspects, hands-on, and available.’
  • ‘Hoogenraad & Haak's advertising team is highly knowledgeable, experienced, and pragmatic. The lawyers are easy to reach, easy to work with and committed to giving us the best legal advice.’
  • ‘Daniël Haije stands out for his accessibility, profound and resourceful approach to legal matters. He understands the business needs, making him an excellent advisor to navigate us through the complex landscape of advertising law.’
  • ‘I work especially with Daniël Haije. In his advice, he is very practical and accurate.’
  • ‘The Hoogenraad & Haak team offers pragmatic advice and serves as excellent sparring partners. Their deep knowledge of marketing law distinguishes them from other firms.’
  • ‘Daniel Haije and Lisa Peek's pragmatic advice and knowledge of marketing law make them invaluable partners. They are dedicated, flexible, and a pleasure to work with.’
  • ‘Ebba Hoogenraad is an inspired lawyer. With enthusiasm and energy, she throws herself into the issues presented to her. She can reduce complicated issues to the core and convey them in an approachable manner. Daniël Haije is easygoing and is a likeable person. With his character, he has repeatedly made a difference in difficult negotiations. He comes up with creative solutions and thinks in win-win situations.’
  • ‘Well-known and experienced firm in the media and entertainment practice.’

Key clients

  • Heineken
  • Lidl
  • Ahold Delhaize
  • Samsung
  • KLM
  • Suitsupply
  • NZO (Dutch Dairy Organisation)
  • Coca-Cola
  • Unilever
  • L’Oréal
  • Kenniscentrum Suiker & Voeding (now: Cosun Nutrition Centre)
  • Katjes
  • Koninklijke Vereniging Homeopathie
  • FrieslandCampina
  • Gezondheid aan Huis

Work highlights

  • Represented KLM on the world’s first greenwashing case against an airline.
  • Represented the Dutch Dairy Organization in summary proceedings regarding the name of Upfield’s ‘Roombeter’ product.
  • Represented Gezondheid aan Huis in proceedings against the Dutch Minister of Medical Care regarding fines wrongfully based on the Medicines Act instead of food legislation.

Lawyers

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head

The lawyer(s) leading their teams.

Daniël Haije, Ebba Hoogenraad

Other key lawyers

Lisa Peek