Bird & Bird assists retail clients seeking to optimise their supply chains and IT systems, assisting with a range of projects in that regard and also providing support to clients building up their e-commerce businesses. Brand protection and IP also fall within the team’s capacities, and it further advises on employment, franchising and licensing matters. Practice head Manon Rieger-Jansen specialises in the fashion and luxury sectors, advising on soft IP management and disputes tied to counterfeiting and parallel imports. Roelien van Neck advises retailers on online platform and data regulations, with particular expertise assisting with online business-to-consumer models.
Legal 500 Editorial commentary
Key clients
- Calvin Klein
- Tommy Hilfiger
- Fila
- Holmes Place
- AB InBev
- Asolo
- Made.com
- Lloyd shoes
- Treasury Wine Estates
- Gap
- Dawn Meats
- Vivino
- Chiquita
- Hello Fresh
- Steigenberger hotels
- Primark
- Steak Ranches
- Olam
- Nutreco
- Kraft Heinz
- Bound2B
- Saks.com
Work highlights
- Advised Karl Lagerfeld on questions concerning ‘green claims’ as well as with the development of their environmental strategy in the EU.
- Represented PPG in litigation against Dutch designer Eric Kuster in a case that revolved around referential use of third party trademarks in paint mixing machines, a practice that has been customary in the paint industry for years.
- Assisted adidas in a large project involving the implementation of the new EU e-commerce and pricing legislation in their various sales channels.
Practice head
The lawyer(s) leading their teams.
Manon Rieger-Jansen