As part of the firm-wide consumer goods, food and retail team, DLA Piper is well-placed to support both Dutch and international clients on multi-jurisdictional matters, including brand protection, commercial contracts and e-commerce. The practice is jointly led by Khaled Dadi, who is sought after for his experience in overseeing digital transformations and competition law, and Niels Mulder, whose soft IP work covers trade marks, copyrights and anti-counterfeiting advice, as part of a broader brand protection practice.

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Key clients

  • Apple Inc.
  • ASICS
  • Bacardi
  • Conair (Babyliss) Corporation
  • Crocs Inc.
  • Deckers Outdoor Corporation
  • Domino’s Pizza
  • Dutch investment company NPM Capital with retail portfolio companies including Suitsupply
  • Five Guys
  • Footlocker
  • Giant
  • Hema
  • Hugo Boss AG
  • Inter Ikea
  • MHCS
  • Nike / Converse
  • PVH
  • Ralph Lauren Corporation
  • Rituals B.V.
  • Staples

Work highlights

  • Acted for Nike and Converse on IP, privacy, competition and tax matters.
  • Represented Bacardi on a variety of different matters around the world.
  • Advised Rituals on various regulatory topics and data protection matters across the jurisdictions that it operates, including the launch of e-commerce platforms across the EU.

Practice head

The lawyer(s) leading their teams.

Khaled Dadi, Niels Mulder

Other key lawyers

Noa Naaman, Rens van Blaricum