Hoogenraad & Haak
The ‘true experts in trade mark and copyright law’ at Hoogenraad & Haak advise clients at the confluence of three key areas, namely soft IP, advertising and food law, where they tackle critical litigation concerning alleged infringements and assist with the ongoing protection of existing trade mark portfolios. Cross-border trade mark, copyright and design litigation is the domain of practice head Maarten Haak, who also handles unfair competition disputes. Daniël Haije advises on the licensing of IP rights, and also supports noted retail and food and beverage clients in infringement proceedings. Moïra Truijens represents clients across the spectrum of contentious soft IP and patent proceedings.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
'Top-notch boutique with a bunch of smart lawyers with expertise in IP, media and advertising law and in-depth knowledge of the food industry. Thanks to its pragmatic approach and great partner involvement, Hoogenraad & Haak provides first-class advice.'
'Hoogenraad & Haak is a boutique firm that provides excellent legal advice in a very pragmatic way. They are business-oriented and a pleasure to work with.'
'Maarten Haak has in-depth knowledge and a pragmatic approach. Great business partner.'
'Partner involvement, small teams, smarter and more efficient operations.'
'The people working at Hoogenraad & Haak are very easy to contact and are always available to assist. The cases we give them for litigation are handled diligently. It's a no-nonsense firm with reliable and transparent services.'
'Maarten Haak is a very good hands-on lawyer, very skilled and intelligent. Easily accessible and very pleasant to work with.'
'Ultra-responsive and true experts in trade mark and copyright law.'
Key clients
- Lidl
- Heineken
- Ahold Delhaize (Albert Heijn, Etos)
- L’Oréal
- Samsung
- FrieslandCampina
- Marimekko
- Expert
- Suitsupply
- Hyundai
- Omega Pharma
- MullenLowe
- RGF Staffing
- Publicis
- Secto Design
- Wandler
Work highlights
- Represented Cantina Mexicana in trade mark infringement proceedings against McIlhenny Company on the generic use of 'tabasco'.
- Defended Fruugo in a conflict with Audi and Volkswagen in relation to allegedly infringing Audi and Volkswagen-branded products placed on the Fruugo marketplace by independent retailers.
- Acted for Verisure in several trade mark and copyright infringement proceedings.
Lawyers
Leading individuals
Practice head
The lawyer(s) leading their teams.
Maarten Haak