Hudson Gavin Martin is well-equipped to advise its clients on structures and commercial agreements intended to protect its IP assets from third-party exploitation. The firm is also well-versed in acting on IP litigation when necessary. Jason Rudkin-Binks spearheads the practice, specialising in brand strategy, protection, and commercialisation. Tim Mahood brings litigation expertise to the team, whilst Caitlin Hadlee focuses on copyright infringement. Edwin Lim furthers strengthens the IP commercialisation expertise. Simon Martin is another name of note.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘HGM make the effort to understand the context in which their clients operate, and their advice is always commercially relevant and on point.’

  • ‘Tim Mahood, Jason Rudkin-Binks and Caitlin Hadlee combine technical knowledge with commercial acumen and are excellent to work with.’

  • ‘Thorough knowledge of our business, part of the team as opposed to a supplier alone.’

  • ‘Jason Rudkin-Binks is highly knowledgeable and approachable. Explains in detail in a way that is easily understood with clear recommendations.’

  • ‘Good team skill set diversity. Real life commercial approach.’

  • ‘Jason Rudkin-Binks is excellent, one of the best IP partners I've worked with. His advice is clear and concise.’

Key clients

  • One NZ
  • Vector
  • Auckland Transport
  • NIWA
  • TVNZ
  • Douglas Pharmaceuticals
  • Toitu
  • Port of Auckland
  • Xero
  • Genesis

Work highlights

  • Advising One NZ on its re-branding exercise to it’s new identity as One NZ.
  • Advised a number of technology companies that have been approved for Callaghan Innovation's Beyond IP Programme to participate in the programme.
  • Acting for Oz Iron Limited and Lurline LLC, the designers, manufacturers, and distributors of high-end outdoor furniture and household products in a dispute over a local furniture retailer who copied (to varying degrees) a large number of items within the client's range selling them at a much lower price point.

Lawyers

Hall of Fame
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Leading associates
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Practice head

The lawyer(s) leading their teams.

Jason Rudkin-Binks

Other key lawyers

Edwin Lim, Caitlin Hadlee, Gemma Smith, Tim Mahood, Simon Martin