Jenni Rutter
Dentons New Zealand
Dentons New Zealand
Client SatisfactionDentons New Zealand maintains a strong contentious IP focus, assisting with brand protection and trade mark application oppositions, as well as trade mark prosecution. The firm advises many blue-chip companies from the sports, technology, food and beverage, automobile, and luxury goods sectors. Jenni Rutter, who specialises in enforcement and litigation matters, is the firm’s practice head. Andrew Baker advises on patents, designs, and confidential information, while Nadia Ormiston is experienced in trade mark and copyright issues. In June 2023, Charlotte Henley left the practice.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘They think outside the box, and they can handle any curve ball that comes our way.’
‘Jenni Rutter is very experienced and very confident in her advice. Her team are also very clear on providing the various options to us for any breach.’
‘They have the expertise and the ability to have input on TM issues around the world.’
‘Jenni Rutter provides advice that is really practicable. Responsive and insightful.’
‘Always proactive and running defence with our brands to make sure decisions are considered prior to needing them. The team flags potential issues for product releases, has great trademarking and IP knowledge.’
‘I cannot praise the individuals enough within the team. I feel like we have the dream team and Jenni Rutter is incredible with her knowledge, gusto and tendentiousness.’
‘When I work with the IP team at Dentons I have confidence that they are a team who draw on the respective skills of each member. They are practical, responsive and provide advice in an easy to digest manner.’
‘I trust Jenni Rutter to give me accurate and timely advice and she delivers every time.’
Key clients
- The Hourglass Limited and Watches of Switzerland Pte Ltd
- Danone Group
- PepsiCo
- AMP
- Cisco Technology, Inc.
- Kami Limited
- Barilla G.e.R Fratelli S.p.A.
- Avis Budget Group
- New Zealand Transport Agency
- Institute of Directors in NZ Inc
Work highlights
- Represented Danone/Nutricia successfully in the first New Zealand trade mark opposition against The a2 Milk Corporation Limited, which decided the term ‘a2’ is a descriptor and not a brand.
- Acting for New Zealand’s leading metaverse business, Futureverse Corporation Limited, in helping it clear, develop, and enforce its large local and global portfolio of trade marks.
- Acting for the famous Italian pasta company Barilla in an opposition to a trade mark application for Barilla Dumpling.
Lawyers
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The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
The lawyer(s) leading their teams.
Jenni Rutter