PI IP LAW (LEE, PARK & ASSOCIATES) is a boutique firm renowned for its expertise in patent and trade mark prosecution and litigation. The firm is particularly strong in the software, AI and machine learning sectors. Led by Daeho Lee, who specialises in electrical engineering and telecoms, the team also features Gunhong Park, noted for his deep understanding of 3G LTE, blockchain and software, and Jaeyoon Kim, who focuses on building robust IP portfolios and has expertise across diverse tech sectors.

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Key clients

  • SI Analytics
  • VRCrew Inc.
  • ActionPower Corp.
  • Twelve Labs, Inc.
  • NeoGen TC Corp.
  • Vive Studios Co., Ltd.
  • MakinaRocks Co., Ltd.
  • Mompyeonhansesang Co., Ltd
  • Openhan Co., Ltd.

Work highlights

  • Assisted VRCrew, a VR/AR software company, in securing a patent for visual localisation technology used for tracking user location.
  • Conducted a year-long IP consulting program for VIVE STUDIOS, a company working on AI, virtual production, and XR/VR/AR technologies.
  • Assisted Twelve Labs, a company developing video moment retrieval technology, with strategically filing a patent application.

Practice head

The lawyer(s) leading their teams.

Daeho Lee

Other key lawyers

Gunhong Park, Jaeyoon Kim