Alejandro Touriño
ECIJAECIJA's IP practice, known for its ‘technical rigour and experience,’ excels in handling a wide range of copyright matters, including emerging areas like NFTs. The group, which is regularly instructed by major clients from the tech, media, entertainment and advertising sectors, offers assistance with regulatory compliance, media productions, and copyright registrations, as well as licensing and litigation matters. Hugo Écija, a key contact in the group, specialises in copyright litigation, while Alejandro Touriño focuses on copyright issues within the TMT sector. Helena Suárez and Elena Ordúñez are adept at handling disputes in the audiovisual segment.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The team stands out for its technical rigour and experience, but above all, for the relationship of trust that they establish from the very beginning. They are transparent, direct, and very flexible with respect to the needs of the client. It is a multidisciplinary, diverse, collaborative, and highly technological team, and these qualities differentiate them from the rest of their competitors.’
‘The intellectual property team understands the client's needs from the very beginning and manages projects with rigour and excellent response times.’
‘Cristina Villasante, in addition to her approachability, demonstrates her communication skills in the training sessions provided to clients in which she makes the complex easy. She stands out for her rigour, compliance with deadlines, excellence, and results.’
‘Their in-depth knowledge of the audiovisual world together with their knowledge of the advertising industry makes them the ideal firm to turn to.’
‘Both the speed and quality of the work are produced based on two premises: perfection and thorough analysis of legal issues. Both make it a differentiating firm. Alejandro Touriño understands the industry perfectly and performs analyses from a business point of view, to then apply the regulations. This makes it different from other law firms.’
‘They are by far the most professional, adept, and attentive firm. Their most notable qualities are their availability and ability to adapt to a wide variety of cases, with little notice and great speed.’
‘Elena Orduñez is very agile and accurate when it comes to advising on issues of legal clearance and copyright.’
‘They are the best practice in the Spanish market. They were born many years ago as an IP boutique and have not lost their essence, despite having become one of the five largest firms in Spain.’
Key clients
- Telefónica
- Amazon
- Prisa
- Rakuten
- Banco Santander
- Sony Music
- NH Hotel Group
- Netflix
- Mango
- Inditex
- Melia
- Fundacion Profuturo
- Sapphire Media International
- Banijay
- ISBTV
- Action Against Hunger Foundation
- Fundación Alzheimer España
- The Hawkers Group
- Animaj Investment SAS
- Fundación Telefónica
- Acciona
- Shein
- Vodafone
- Prosegur
- LVMH
- Burger King
- Philips
- Havas
- Publicis
- Omnicom
- Spotify
- Sixt
- FCC
- LG
- Warner Bros
- Repsol
- Enagas
- Iberdrola
Work highlights
- Advised Telefónica on the launch of a marketplace platform for trading NFTs (Non-Fungible Tokens).
- Advised Amazon on the launch of the new Amazon Kids and Amazon Photos services and applications in Spain and other jurisdictions.
- Advised PRISA on the development of policies and an AI governance framework, which is crucial, particularly considering the risks that the use of AI tools may pose to intellectual property in a Spanish-listed media company like PRISA.
Lawyers
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