While it provides a particularly strong offering in the copyrights and digital media area, ‘pragmatic’ Baker McKenzie maintains a balanced practice that encompasses the entire life cycle of IP rights and significant transactional mandates in this space. Alongside this, the team is noted for its strength in IP litigation, handling trade mark enforcement and a variety of disputes for blue-chip clients. ’Dedicated’ Eva-Maria Strobel heads up the department with her considerable expertise in drafting and negotiating a diverse array of IP agreements. Michael Treis leverages his 30 years of experience to assist clients with the full gamut of IP protection issues.
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Testimonials
Collated independently by Legal 500 research team.
‘They have a large international network which we use for all of our filing and prosecution work. The Swiss office plays a special role for our pharmaceutical division, as we are based in Basel, Switzerland. Having a local point of contact with Baker is key in that context.’
‘Eva-Maria Strobel is very dedicated to the continuous improvement of the various workstreams we have with Baker globally and has facilitated many discussions we had with other Baker offices across the world.’
‘Pragmatic, business-oriented advice towards the needs of the firm.'
'Creative problem-solving suggestions and sound legal advice.’
Key clients
- Abbott
- Abbvie
- Acer Incorporated
- Adagene AG
- Alere Inc./Alere Switzerland GmbH
- Apple
- Applied Materials
- Asahi Group Holdings
- Astellas Pharma
- Banque Lombard Odier
- Belron/Carglass
- Boost Group
- British American Tobacco
- Burger King Europe GmbH
- Bytedance Inc.
- CSL Behring
- CureVac
- Danone
- Emeis Cosmetics Pty.
- Estating SA
- Estee Lauder
- General Electric
- General Motors
- Grupo Bimbo
- GSK
- Hasbro Inc.
- Honeywell International
- Hypatos GmbH
- Johnson & Johnson
- Lindt & Sprüngli
- Luma Financial Technologies LLC
- LVMH
- Migros
- Modag GmbH
- ModernaTX
- Mövenpick Holding
- Narathai Cuisine Co. Ltd.
- Nerium International
- Novaliq GmbH
- Numab AG
- OnlineDoctor AG
Work highlights
- Provide market-leading brand advisory and brand protection services to Boost Holding AG, Boost Collectibles AG and their affiliates, one of the largest European agencies focusing in particular on customer loyalty programs and shopper activation.
- Advise Meta (formerly known as Facebook) frequently on copyright matters with regard to new products and service lines, including remuneration with Swiss collecting societies.
- Advised GSK plc in a license agreement with WuXi Biologics under which GSK will have exclusive licenses for up to four bi- & multi-specific TCE antibodies developed using WuXi Biologics’ proprietary technology platforms.
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Practice head
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Eva-Maria Strobel