Baker McKenzie

Michael Treis

Michael Treis is Senior Counsel with the Firm's Intellectual Property Team in Switzerland. He advises on all aspects of IP protection and acts for companies before the Swiss courts. Michael has written on numerous related issues and has taught IP law at the University of St. Gallen. He began his career as an IP attorney of Baker McKenzie in 1989 and built up its Swiss IP practice from 1993 - 2022. He is ranked by Chambers Global and Legal 500 as a leading IP attorney in Switzerland. Michael has a wide range of experience in trademark, copyright, design and unfair competition issues and his practice covers IP advisory, prosecution and litigation. He advises a range of Swiss and global clients such as Apple, BAT, Dior and LVMH.

Eva-Maria Strobel

Eva-Maria Strobel is a partner in Baker McKenzie's Zurich office. She co-Chairs the Firm's global IP, Technology and Data Practice Group and heads the Swiss IP, Technology and Data team. Eva-Maria is admitted to the bars in Switzerland and Germany and worked in the Firm's Frankfurt office prior to relocating to Zurich. Legal 500, Chambers, WIPR, Managing IP and WTR 1000 praise Eva-Maria as one of the leading trademark lawyers in Switzerland. Eva-Maria focuses on the development of intellectual property strategies to procure, protect and commercialize her domestic and multinational client's intangible assets and to grow the return on investment. She conducts IP portfolio audits, tailors trademark and design clearances, manages large global trademark and design portfolios and represents clients in IP related enforcement, litigation and in relation to governmental administrations. Eva-Maria also supports her clients on the implementation of business decisions, licensing, and contracting to maximize economic returns. She advises clients in luxury goods, cosmetics and foods and beverages industries as well as in the healthcare sector on a whole host of regulatory issues relevant to the industry, with a particular focus on marketing and advertising. She has been complimented by clients who have said that she "walks the extra mile and thinks outside the box to achieve the best results for her clients." Eva-Maria is an active member of INTA's Unreal Campaign Committee, Marques' Regulatory Team and ECTA's Law Committee.