Middle East - United Arab Emirates

Bird & Bird

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Praised for its ‘practical and commercially insightful advice’, Bird & Bird maintains a strong IP offering, encompassing expertise in trade secrets, product design, data privacy and trademarks. The team is additionally well placed to assist with a range of strategic work connected to the management of IP portfolios. ’Standout partner’ Melissa Murray spearheads the practice and is highlighted for her ‘real expertise, network and client management’. Sahar Tarhini regularly advises clients on brand protection mandates and global brand clearance strategies.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The team is very responsive, forthcoming with information, and very adept at helping us through our decision making process.’

  • ‘Responsive, sensitive to client needs, and able to quickly understand client needs and tailor advice and strategy to those needs.’

  • ‘The firm gives practical and commercially insightful advice.'

  • 'Their standout attribute is the real depth of knowledge across the IP practice, where they can also leverage support from foreign offices to provide us with global brand coverage. I will regularly call on Birds' other offices in order to get insights or advice without needing to go to another firm.’
  • ‘Melissa Murray is a standout partner with real expertise, network, and client management.'

  • 'Sahar Tarhini is a rising junior within the team who should be one to watch in the future both for the practicality of her advice and her meticulous attention to detail and client management.’
  • ‘Melissa Murray stands out from other attorneys that we work with. She thinks of things that we in the business haven't even thought of. ’

Key clients

  • The Grooming Company
  • Circle K Procurement and Brands Limited
  • Papa John’s
  • TGI Friday’s
  • The Social Gaming Group
  • Butlers Chocolate Cafe

Work highlights

  • Assisting The Grooming Company and its various brands on its continued expansion into Saudi Arabia, Jordan and Oman by advising on the licensing of its IP.

Lawyers

Leading individuals

Melissa Murray

Melissa Murray

Bird & Bird LLP

Melissa is the head of the Intellectual Property Group for the Middle East, global co-head of the Franchise Group  and a partner in the International Commercial Group.

Practice head

The lawyer(s) leading their teams.

Melissa Murray

Other key lawyers

Sahar Tarhini