With capabilities across the full life cycle of trademarks, Greenberg Traurig LLP utilizes its trademark, trade dress and false advertising expertise to assist notable clients such as Prime Hydration and Caesars Entertainment Corporation. Spearheading the practice is Susan Heller, who is active in the firm’s orange County and Los Angeles offices, and Atlanta’s Joel Feldman, who is noted for his strengths in Trademark Trial and Appeal Board proceedings. Also co-leading the practice is LA’s Candice Kim, who possesses a wealth of experience in all facets of the branding process, and Chicago’s Mark Galis, whose varied experience includes trademarks, brand protection and patents. Another name to note is Ian C. Ballon, who operates across Silicon Valley, LA and Washington DC.
Testimonials
Collated independently by Legal 500 research team.
‘The lawyers there are responsive and strategic, providing excellent advice across the board and across the whole of the US, with offices in numerous locations.’
‘The Greenberg Traurig trademarks litigation team has a wide spread of experience and knowledge. They work together no matter which office they reside in to summon/gather all the knowledge that is necessary for the case at hand.’
‘Steven Wadyka is an experienced and skilled litigator. He has a really good way to explain the legal complexities to a layman so that clients can appreciate and understand the case.’
‘Exceptional professionalism and coordination across the team.’
‘Ian Ballon is one of the most impressive attorneys I've ever met.’
‘They are smart, responsive, practical, and effective.'
‘Susan Heller is responsive, smart, and has great expertise.'
‘The members of the firm are very knowledgeable and provide innovative solutions to IP issues.'
Key clients
- Groupon, Inc.
- Caesars Entertainment Corporation
- Green Thumb Industries, Inc.; MC Brands, LLC
- Prime Hydration
- Estate of Michael Jackson and Triumph International, Inc.
- Apollo Health and Beauty Care Corp.
- Great Clips, Inc.
- Regents of the University of Minnesota
- Echelon Fitness, LLC
- Fujifilm North America, Inc.
Work highlights
- Manages the worldwide trademark enforcement efforts for Prime Hydration, including pending trademark oppositions proceedings pending around the world, litigation, and administrative enforcement efforts in multiple countries, as well as all manner of online trademark issues.
- Advising Groupon, who was sued in the US District Court for the District of Nevada by Las Vegas Skydiving Adventures LLC for alleged antitrust, trademark infringement, misappropriation of commercial properties, and unjust enrichment.
- Manages the worldwide trademark enforcement efforts for CEC’s famous brands, including CAESARS PALACE, HARRAH’S, HORSESHOE, WORLD SERIES OF POKER, and others, including dozens of pending trademark oppositions and cancellation proceedings pending around the world, litigation, and administrative enforcement efforts in multiple countries.
Practice head
The lawyer(s) leading their teams.
Susan Heller, Joel Feldman, Candice Kim, Mark Galis