Praised for its ‘fast, to the point and comprehensive’ trademark practice, Baker Botts L.L.P. demonstrates considerable proficiencies in a diverse spectrum of sectors, ranging from electronics and financial services to entertainment and music. Leading the practice from the firm’s Dallas office is Paul Reilly is routinely entrusted by clients to assist with trademark clearance, domestic and international scale rebranding and global prosecution mandates, while Suzanne Hengl, who strengthens the practice with her expertise in prosecution, brand protection and enforcement, leads the team from New York. In Austin, Christopher Palermo is notably well-versed in handling mandates relating to various technologies, including AI, e-procurement, networking and robotics. In New York, Julie Albert fields a considerable workload across technology, media, entertainment, fashion, consumer products and beverage sectors.
Testimonials
Collated independently by Legal 500 research team.
‘Baker Botts' strength is in the attention they give to trademark prosecution enquiries - fast, to the point and comprehensive.’
‘Suzanne Hengl responds to emails, requests for information promptly, and in a friendly manner. She listens to suggestions and provides clarification and explanation in a clear and diplomatic manner, making one feel her desire to assist.’
Work highlights
- Manages Mother Parker’s domestic and international trademark portfolio, providing a full suite of services including advice concerning use and registrability, trademark disputes and enforcement issues, advertising and claim substantiation issues, and a variety of IP and IP-related agreements, including licenses and distribution agreements.
- Advising FUJIFILM on trademark and advertising related matters, including rendering clearance opinions, managing the client’s domestic trademark portfolio, counseling on brand protection for critical new company product launches, and negotiating pre-litigation agreements.
- Advising PepsiCo on intellectual property issues, including trademark, trade dress, unfair competition, advertising and copyright issues.
Practice head
The lawyer(s) leading their teams.
Paul Reilly, Suzanne Hengl