Kirkland & Ellis LLP

With an established presence across retail, consumer, electronics and media sectors to name a few, Kirkland & Ellis LLP harnesses its global network to manage trademark licensing matters, branding, franchising and advertising matters for notable brands such as E.l.f Beauty. Practice head and IP authority Dale Cendali is especially noted for her extensive and wide-ranging experience across trademark, false advertising and trade secrets issues, while Claudia Ray demonstrates comprehensive capabilities that span the entertainment and media, financial services, technology, and consumer products industries. Other key names to note include Mary Mazzello, who regularly advises on branding matters, new product launches, and licensing, and Shanti Sadtler Conway, who bolsters the practice with her ability to handle social media, licensing and right of publicity issues, with Joshua Simmons also being recommended. All listed attorneys are based in New York.