North America - United States • Intellectual property
Knobbe Martens Olson & Bear LLP
Counting Mattel, Olaplex and Oatly in its varied client roster, Knobbe Martens Olson & Bear LLP is routinely involved in matters relating to false advertising, data privacy, cryptocurrency and legal cannabis across consumer products, food, financial services and high tech industries. The practice is jointly steered by Susan Natland, who possesses deep experience in advising on all aspects of domestic and international brand protection, and Jeff Van Hoosear, who capitalizes on his vast experience to represent clients with an active presence in the apparel and sporting goods sectors in particular. Other key figures in the team include managing partner Steven Nataupsky and Los Angeles-based Jonathan Hyman, who maintains a strong practice in establishing trademark portfolios for the protection of company assets.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'Knobbe Martens is an outstanding firm. I have been impressed by the high level of professionalism and attention to my company’s needs. Every attorney is thoughtful, strategic and focused on results.'
Key clients
- Public Storage/Shurgard Self-Storage (EU)
- Mattel
- Trove Brands d/b/a Blender Bottle
- Cutera, Inc.
- Hawaiian Host LLC
- Rivian Automotive
- Olaplex
- Acorns Grow, Inc.
- lulumemon athletica canada
- Oatly, Inc.
- Jelly Belly Candy Company
- BJ’s Restaurant & Brewhouse, Inc.
- Verocyte
- 88Rising, Inc
- Hopin Ltd.
Work highlights
- Acting as lead outside trademark counsel to Public Storage in the U.S. and other parts of the world, and Shurgard self-storage in Europe.
- Assists Mattel, Inc. in connection with brand protection work related to the BARBIE® trademark including the blockbuster BARBIE® movie.
- Advising Hawaiian Host LLC on the complex intellectual property challenges it faced in wanting to renovate and streamline its trademark portfolio, expand its fast-growing e-commerce division across all its old and new brands, and continue the company’s commitments to Hawai’i culture and sustainability.
Practice head
The lawyer(s) leading their teams.
Susan Natland, Jeff Van Hoosear