Noted for its ability to ‘provide considered, well thought through advice’, Loeb & Loeb LLP demonstrates notable prowess across licensing agreements, global portfolio management and brand strategy, frequently handling cutting-edge technologies, and is well-positioned to operate for standout clients such as the Estate of Kobe Bryant, Carrie Underwood and City National Bank. Fashion, luxury and retail expert Melanie Howard, who fields a strong practice comprising of strategic brand protection guidance and assisting clients with IP issues surrounding M&A and other commercial transactions, jointly leads from Los Angeles with Sara Crisafulli, who is particularly well-versed in fashion, entertainment, hospitality and technology and media sectors. Bess Morgan leads from Nashville, possessing extensive experience in managing domestic and international trademark portfolios, and in counselling clients on brand selection and clearance. in LA, Jorge Arciniega leverages his vast experience in the field to assist clients with global trademark portfolio management, while David Grace is demonstrably capable of advising start-ups, established brands and Fortune 500 companies.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘From paralegal to partner, the team at Loeb are a great bunch of people to work with. No box-ticking or one-size fits all approach here.'
  • 'They provide considered, well thought through advice.’
  • ‘Melanie Howard is a joy to work with; responsive, commercial, and rigorous in her examination of the facts and details.'

Key clients

  • Estate of Kobe Bryant and Mamba & Mambacita Sports Foundation
  • TelevisaUnivision, Inc.
  • Hypebeast Hong Kong Limited
  • Hudson’s Bay Company/Saks Fifth Avenue; Saks.com LLC
  • Hot Topic, Inc. (and its affiliates, Hot Topic Merchandising and HU Merchandising)
  • Sierra Nevada Brewing Co.
  • Groupe SEB and its affiliated companies
  • City National Bank
  • Whitebridge Pet Brands
  • Zola
  • FAT Brands Inc.
  • Carrie Underwood
  • Tyler “Ninja” Blevins
  • Elevation Studios
  • John R. Cash Revocable Trust
  • World of Wonder Productions, Inc.
  • Big Loud, Dallas Davidson’s Play it Again entities, Given Music Publishing, National Music Publishers Association, Twelve6 Entertainment, CTK Management, Musicnotes Inc.
  • Tenacious D
  • CrichtonSun, LLC and Sherri Crichton

Work highlights

  • Representing the estate of Kobe Bryant, Vanessa Bryant and the Mamba & Mambacita Sports Foundation in connection with brand protection and strategic partnerships, including domestic and foreign trademark portfolio management, strategy, both in the U.S. and globally.
  • Serves as intellectual property counsel to Hot Topic, Inc, providing services in global trademark prosecution and portfolio management, enforcement and exploitation.
  • Advising Carrie Underwood in a comprehensive range of brand protection, endorsement and licensing, and television, radio and live performance matters.

Practice head

The lawyer(s) leading their teams.

Melanie Howard, Sara Crisafulli, Bess Morgan

Other key lawyers

Jorge Arciniega, David Grace, Tiffany Dunn, Denise Stevens, Jessica Manavi