Praised for its ‘responsive and strategic’ approach, Greenberg Traurig LLP operates across the full spectrum of trademark issues for a varied range of notable clients, from ESPN and American Airlines to CrossFit and Barry’s Bootcamp. The practice is jointly spearheaded by Orange County’s Susan Heller, whose high-stakes expertise is valued by a varied roster of Fortune 500 companies, world champion athletes, high-net-worth individuals and highly visible pre-IPO companies; Atlanta’s Joel Feldman, who primarily focuses on domestic and international brand management; Los Angeles-based Candice Kim, who is regarded for her ability to handle all facets of the branding process and Chicago’s Mark Galis, who manages the portfolios of mid-market clients and start-ups. Other key contacts include Chicago-based Eric Maiers and Jeffrey Dunning, alongside Minneapolis-based Stephen Baird and Atlanta-based Sabina Vayner.
Testimonials
Collated independently by Legal 500 research team.
‘IP is central to the firm's business. The lawyers there are responsive and strategic, providing excellent advice across the board and across the whole of the US, with offices in numerous locations.’
‘In particular Eric Maiers and Jeff Dunning are standout providers. I have been delighted with the service they provide.’
‘Stephen Baird is thorough to the 'nth degree - that is how he keeps me out of trouble. Additionally, as precedent changes, Steve also opens up the window so that we can expand our horizons. Great guy and team - 100% recommend!’
‘Stephen Baird has my back and lays out the pros and cons on each component without telling me what to do - guidance, not strict rulings.’
‘Wonderful team in California... smart, collaborative and fair rates.’
‘Susan Heller is one of the best.'
‘Greenberg Traurig is our go-to firm for domain name-related matters, both with respect to contentious and non-contentious issues. They have developed a strong expertise in this area having been at the forefront of its developments for at least 20 years.’
Key clients
- Caesars Entertainment Corp.
- W.W. Grainger, Inc.
- Universal Electronics, Inc.
- United Parcel Service, Inc. (UPS)
- American Airlines
- CrossFit, LLC
- Campari Mexico, S.A. de C.V.
- Magnolia Business Ventures LLC (Chip and Joanna Gaines)
- Anastasia Beverly Hills (“ABH”)
- Barry’s Bootcamp
- Thomas Rhett Akins
- Margaritaville Alcohol Beverage Trust
- National Academy of Recording Arts & Sciences, Inc.
- ESPN, LLC
- Embecta Corp.
Work highlights
- Managing the worldwide trademark enforcement efforts for Prime Hydration, including pending trademark oppositions proceedings pending around the world, litigation and administrative enforcement efforts in multiple countries, as well as all manner of online trademark issues, addressing online fraud attacks against Prime.
- Advising Groupon, Inc. before the United States District Court for the District of Nevada as they were sued by Las Vegas Skydiving Adventures LLC (“Las Vegas Skydiving”) for alleged antitrust, trademark infringement, misappropriation of commercial properties, and unjust enrichment.
- Manages the worldwide trademark enforcement efforts for Caesars Entertainment Corporation’s famous brands, including CAESARS PALACE, HARRAH’S, HORSESHOE, WORLD SERIES OF POKER, and others.
Practice head
The lawyer(s) leading their teams.
Susan Heller, Joel Feldman, Candice Kim, Mark Galis