Loeb & Loeb LLP

Loeb & Loeb LLP specializes in representing clients before the NAD in challenges pertaining to comparative claims, environmental claims, native advertising, and product packaging claims to name a few. Additionally, it is involved in NARB disputes, Lanham Act false advertising claims, class actions, and IP disputes. The New York-based team is chaired by David Mallen and Chicago-based Thomas Jirgal. Mallen’s former position as deputy director of the NAD gives him extensive expertise in defending and challenging claims before the NAD, NARD, and other regulatory authorities. Jirgal has substantial experience representing clients from a range of industries in matters including false advertising, antitrust, and unfair competition. Elizabeth O’Neill is a notable name in the group for her focus on claim substantiation issues as well as defending and challenging claims before the NAD.