Loeb & Loeb LLP

Loeb & Loeb LLP works at the nexus between advertising, marketing, and technology, offering cross-functional services including counseling on advertising, marketing, media, IP, brand marketing, technology, and privacy law. The practice represents industry-leading clients from various sectors and is frequently involved in complex matters as well as cases relating to emerging areas such as cryptocurrency and NFTs. In New York, James Taylor is particularly adept at handling matters relating to adtech, technology-enabled transactions, media-related agreements, and privacy and data protection issues. Melanie Howard, based in Los Angeles, is a known name for her IP work and has extensive experience in the fashion, luxury, and retail sectors. On the front of technology-driven transactions is Amir Azaran, based in Chicago. He regularly advises on transactional matters pertaining to blockchain, cryptocurrency, and AI. The firm also benefits from the expertise of Chicago-based Brian Heidelberger who is concerned with advertising and promotions matters. Nerissa Coyle McGinn and Seth Rose are notable practitioners for their expansive knowledge of advertising and promotions, marketing campaigns, and IP. They are both based in Chicago. In New York, Kenneth Florin focuses on matters involving the convergence of advertising and promotions, as well as the use of innovative technologies and digital media. Chicago-based Caroline Hudson is an active member of the practice and represents clients before regulatory authorities including the NAD and Online Interest-Based Advertising Accountability Program.