Baker McKenzie’s leading IP practice regularly advises major clients in relation to the management of their IP portfolios and the protection and enforcement of their IP rights. The team has considerable experience representing multinationals in contentious and non-contentious IP law issues, including those regarding patents, trademarks, copyright, anti-counterfeiting, anti-piracy, domain names, and trade secrets. Hanoi-based Manh Hung Tran leads the practice, while heads the firm’s trademark team Hoa Tran focuses on brand and enforcement, IP advisory strategies, domain name disputes, and copyright matters. She recently led a team representing a subsidiary of Major League Baseball in relation to its anti-counterfeiting strategy in Vietnam. Minh Tri Quach specialises in anti-counterfeiting cases, while experienced special counsel Dzung Pham handles trademark disputes and IP infringement cases.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'Dzung Pham possesses a strong understanding of enforcement work in Vietnam.'
  • ‘This team is very solution oriented and responsive. Their client updates in IP and in relation to the general commercial and legal issues affecting the Vietnamese market are always clear, insightful and timely.’

  • 'The team provides practical legal advice that reflects their mastery of local law, its practical implementation and an understanding of the bureaucratic framework of a market which remains, at times, challenging.'
  • 'The team provides a high level of service and is able to adopt a proposed strategy as circumstances change.'
  • ‘The team consists of experienced lawyers for contentious matters and enforcements so that they can provide a one-stop-shop service for IP matters.'

  • 'This team has a great deal of experience with trademark issues.'

  • 'They have a deep understanding of the law but at the same time can provide practical and and constructive options in a timely manner.'

  • 'We specially work with Hoa Tran and, from my experience, she is decisive regarding our questions and trademark issues.'

Key clients

  • Major League Baseball Properties Inc
  • Signum International AG and Hult Prize Foundation
  • 7-Eleven Inc.
  • ByteDance Ltd.
  • CommScope Holding Company, Inc.
  • Kao Corporation
  • VF Corporation
  • The North Face Apparel Corporation
  • Apple Inc.
  • Louis Vuitton Malletier
  • 3M Company

Work highlights

  • Acting for Signum International AG and Hult Prize Foundation in a UDRP proceeding at the WIPO Arbitration and Mediation Center regarding the two domain names.
  • Representing CommScope Holding Company, Inc. in relation to a comprehensive enforcement programme that covered the entire process, from investigations and raid action through to criminal proceedings, against a local big wholesaler of counterfeit products bearing the client's trademarks.
  • Assisting ByteDance Ltd, the owner of a short-form video app with more than one billion monthly active users, with a project to audit and file a series of defensive trademarks to protect their well-known trademark, which has faced challenges of copycat and infringement in Vietnam.

Lawyers

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head

The lawyer(s) leading their teams.

Manh Hung Tran

Other key lawyers

Dzung Pham, Hoa Tran, Minh Tri Quach