Corporate Conversations: The Evolution of Legal Marketing in Asia Pacific

During a recent visit to Japan, The Legal 500’s GC Powerlist Editor, Joe Boswell, had a thought-provoking discussion with Isaku (Isaac) Uchiyama, VP Asia Pacific and Head of the Tokyo Office at Nishlis Legal Marketing. The conversation delved into the evolution of marketing and business development for law firms in Japan, shedding light on what a successful campaign entails and exploring Uchiyama’s latest venture.