Alan Hunt

Commercial

Partner: Alan is a partner in the Commercial team specialising in the drafting and negotiation of commercial and technology contracts and the development, protection and exploitation of intellectual property assets.

He is Deputy Co-Head of the firm's Media & Entertainment group and Co-founder of our network for decision makers of luxury, lifestyle and premium brand businesses – The Collective by Lewis Silkin. He advises clients across a broad range of sectors, but in particular those in media, technology, retail, entertainment, fashion, luxury and advertising.

Alan advises on a wide range of commercial and technology matters. Contract drafting and negotiation, and IP protection and exploitation, are at the core of his practice.

Alan regularly assists clients with:

the negotiation of commercial arrangements including agency and distribution deals, collaborations and partnerships, outsourcing, complex services arrangements, terms of sale and supply, franchise and concession agreements, and e-commerce and goods to market solutions complex technology contracts from software, platform and technology development and licensing to systems integration, managed services and cloud based solutions IP and rights heavy deals such as sponsorship, brand partnerships, acquisitions, merchandising and licensing, endorsement and talent arrangements, and content creation strategic commercial business decisions consumer and data protection law compliance