News and developments
From January 2024, major restrictions on sale and advertising of energy drinks are envisaged under Polish law
and promoting beverages containing caffeine or taurine in a ready-to-eat food product, i.e. energy drinks. The new rules would take effect next year, from 1 January, 2024.
Under the proposal:
Author: Żaneta Zemła-Pacud, Kaja Seń
- it would be prohibited to sell beverages containing caffeine or taurine to persons under eighteen years of age, in schools and other educational facilities, and also in vending machines;
- it would be prohibited to advertise and promote beverages containing caffeine or taurine on television, radio, and in cinemas and theaters from 6:00 to 20:00. This will not apply to advertising conducted by an organizer of a competitive or professional sports event for the duration of the event. It would also be prohibited in young people’s and children’s press, on the covers of daily newspapers and magazines, on advertising pillars and billboards and other space with static and animated advertising, posters, and means of providing information technology services, including when this involves young people and children;
Author: Żaneta Zemła-Pacud, Kaja Seń