Intellectual Property

Elena joined the EY legal team in 2019 with her colleague Daniele Caneva and their entire team from CREA Avvocati Associati.  Prior this she was a Partner for 7 years at the Italian firm Mercanti Dorio.

Italian Bar Association – Milan branch Italian Supreme Court - Admitted to Practice International Association for IP Protection (AIPPI) Italian Association Against Counterfeiting (INDICAM) EY Unity LGBT+ - President EDGE LBGT Association  Case di Produzione Associate (CPA) - President

Elena Carpani is a Partner of EY TAX & LAW ITALY and one of the original founding members of the firm’s Intellectual Property team which was established when she arrived in April 2019.

She focuses her practice on providing counsel to national and international  clients - operating in the fashion, luxury, lifestyle and design, NFT and metaverso sectors - on a wide range of  intellectual property matters in the fields of  trademarks, advertising & media – including the protection and commercialisation of their IP assets.

Elena has a wealth of experience confronting competitors on behalf of her clients over unfair claims relating to intellectual assets and advertising – as well as defending her clients when their IP asset claims are challenged.

Of note is her extensive litigation experience advising on unfair competition matters especially in the field of advertising of consumer products. This is in addition to the counsel she provides on the New Deal for Consumers which essentially has opened up the Italian market to consumer Class Actions.