Press Releases
The effectiveness of international (madrid) registrations in africa
The international trade mark registration system (known as the Madrid
system) is administered by the World Intellectual Property Organization (WIPO) based
in Geneva, Switzerland. It is considered
to be a one-stop solution for the registration and management of trade marks
worldwide. Brand owners from Madrid
member countries can file one application, in one language and pay one set
of fees to protect a trade mark in up to 114 countries (comprising 80% of world
trade – and growing). How effective is Madrid in Africa?
28 October 2019