Lorenz Seidler Gossel

LSG is a renowned Munich IP boutique. It has been a well-known player in the German IP scene for decades and prides itself on its very stable client structure and a high level of personnel continuity. The mixed team currently comprises 23 attorneys, of whom 13 attorneys are attorneys-at-law and 10 patent attorneys, specializes in litigation and prosecution in all fields of IP.

Notable soft IP clients include the companies adidas, Telefonica, Casio, Rheinmetall, Street One, Seven.One Media, the Otto Group, yfood and Hochland. Notable patent clients include the companies Liebherr Group, Fresenius Medical Care, Ford, Mazda, SK and CATL.

The firm’s renowned attorneys include patent attorney Dr Laufhütte (board member of the German Patent Bar Association, long-standing representation of the Liebherr Group, Ford and KSB in patent matters), attorney-at-law Dr Neuwald (i.a. representing Telefonica, Casio, Rheinmetall and Seven.One Media in trademark and unfair competition matters), attorney-at-law Dr Rassmann (i.a. representing Adidas and Street One in trademark and unfair competition matters), patent attorney Dr Herrmann (i.a. representation of Fresenius Medical Care and Telefonica in patent matters) and attorney-at-law Dr Wiedemann (i.a. representing yfood and Hochland in trademark and unfair competition matters; regular publications in GRUR-Prax).

LSG has successfully initiated a generational change in recent years and continues to pursue a strategy of continued organic growth without mergers or acquisitions.

In the international context and in view of the new UPC, the firm has not entered into preferred or even exclusive partnerships with individual foreign law firms. Rather, in order to meet the specific requirements of each individual case, it has continued to work flexibly with various foreign law firms in its grown and well-maintained network.

The firm’s traditional focus is full-service IP representation of domestic clients. In addition, the firm has for many years represented foreign companies and recorded a significant growth in this area in the last years.