Firon Law Firm

Asher is a partner in the firm's capital market department. Prior To joining the firm in 2019, Asher served in several prominent positions in the Israeli capital market.

Asher started his professional career at the Corporations Section of the Israeli Securities Authority where, for about 7 years, he lead a in a senior position in charge of corporate governance. His capacity, Asher was responsible for all aspects of corporate governance relating to the work of the ISA, both regarding the ongoing supervision of public companies and with regard to the legislative process, the publication of policy positions and in supporting cases of enforcement. The tasks associates with that position at the ISA include an advisory role on all corporate governance for the Capital Market Authority, the Companies Authority, the Bank of Israel and the Ministry of Justice.

As part of his work at the ISA, Asher served as a member of various public committees, including: the Committee for the Enactment of the Law for Senior Office Holders’ Salaries, the Committee for the Enactment of Amendment 20 to the Companies Law, the project to mitigate regulation, corporate governance for government companies.

After leaving his role at the ISA, Asher worked in the capital markets department of a leading Tel Aviv firm, where he regularly acted as advisor to Israeli corporations listed on the Stock Exchange and to institutional
sequence trading corporations, including with regard to the construction of offering structures, providing of legal advice and rendering of services with the relevant regulatory bodies.

Adv. Asher has extensive and diverse experience in all areas of the capital market, from guiding companies in their initial public offerings, through to mergers, acquisitions and structural changes, private offerings and tender offers, and up to corporate financing, stakeholder transactions, compliance with the reporting obligations and rules of corporate governance. In addition, Asher specializes in the implementation of complex offerings (securitization) and structured products offerings. In addition, Asher represents various companies and entities vis-a'-vis different regulatory bodies, such as: the Bank of Israel, the Capital Market Authority, the Ministry of Justice and the ISA. His representation includes, inter alia, representing clients at administrative proceedings and in the obtaining, operating licenses and permits, obtaining judicial opinions on various issues, providing representation in legislative process relating to clients’ activities, etc.

Hebrew; English

Israel Bar Association

(LL.B.) (with distinction), Hebrew University.