LCA Studio Legale

Intellectual Property, Data Protection and TMT

Gianluca is a Partner and Head of LCA’s IP, Media, Tech & Data Department

For over 20 years, Gianluca has been assisting Italian and foreign clients in defining the best strategies to enhance, protect and manage their intellectual property assets.

Gianluca’s practice focuses on IP litigation (trademarks, domain names, designs, patents and know-how, copyright and unfair competition) and misleading and comparative advertising. Gianluca is an expert of the Extrajudicial Dispute Resolution Service Expert of the Milan Chamber of Arbitration, authorized to conduct UDPR proceedings for the reassignment of domain names registered in the cc TLD “.it”, and an arbitrator of the Milan Chamber of Arbitration in disputes relating to intellectual property rights and software.

Gianluca also assists clients in drafting and negotiating licensing and IP asset transfer agreements, technology transfer agreements, software licensing, assignment and development agreements (including in the context of important ERP projects), as well as sponsorship, co-branding, merchandising, testimonial, talent, influencer and other endorsement agreements.

In addition, Gianluca has significant experience in consumer protection and is frequently involved in proceedings before the Italian Competition Authority regarding unfair commercial practices, as well as in the drafting and review of e-commerce terms and conditions, including in the context of omnichannel projects (particularly in the fashion field).

Gianluca assists a number of big spender advertiser and communication agencies in the clearance of advertising campaigns and assists clients in misleading and comparative advertising matters before the ordinary courts, the Italian Competition Authority and the Italian Advertising Standards Authority.

Gianluca assisted an important Italian client in the first greenwashing case in Italy before an ordinary court and assists clients in the clearance green advertising campaigns.

As technology enthusiast, Gianluca has also always been involved in tech law issues, advising and litigating on personal data protection and software issues and, more recently, assisting clients in compliance activities related to the development, implementation and adoption of artificial intelligence systems and, more generally, in managing all contractual and IP-related issues arising from the use of AI in the technology and creative industries.

For his expertise in the IP, technology, and media sectors, Gianluca has received important national and international recognition; he has been ranked in Chambers Europe & Global since 2015, in Legal500 since 2018, in World Trademark Review since 2020, and has been named Italian IP (Trademark) Star by Managing IP since 2014 and has received the Client Choice Award 2018 and 2022 for IP/Copyright Italy.

Gianluca joined the firm in 2014. Previously, he worked for leading Italian and foreign law firms, including BonelliErede in Milan, Amarjit & Advocates in New Delhi and Matheson in Dublin.

Gianluca is the editor and co-author of the book “Advertising Law – Safeguards and Litigation“, Giuffre Lefebvre, and has collaborated since 2020 as author of the “Norme e Tributi” section of Il Sole 24 Ore, as well as author of numerous other publications.

Gianluca is a lecturer on trademarks, advertising, design protection, patents and unfair competition in masters and specialized courses.

Italian and English

He is a member of numerous associations, including INTA (International Trademark Association), INDICAM (Association for the Protection of Intellectual Property, of which he is a member of the Board of Directors since 2018), Marques, LES (Licensing Executive Society), AIPPI (International Association for the Protection of Intellectual Property) and IAPP (International Association of Privacy Professionals).

Ph.D. in Industrial Property Law, University of Milan (2015) Law Degree, University of Milan-Bicocca (2003)