The merger of the two companies creates a new type of creative conglomerate under the umbrella brand The Storytelling Group, expanding the range of digital experiences and interactive storytelling on a global scale. The collaboration aims to internationalise services in live events and permanent installations and enable a new kind of digital storytelling. Planworx is renowned for its pioneering brand experiences, while Purple has built a reputation for excellence through the development of digital storytelling software and the design and delivery of internationally acclaimed experience centres. Advisors to the shareholders of planworx: Raue, Berlin: Dr. Nadine Hartung (Partner, Lead, Corporate, M&A, PE/VC), Judith Heyn (Partner, Employment and Labour Law), Friedhelm Unverdorben (Partner, Tax), Louise Fußy (Counsel, Corporate, M&A), Manuel Milde (Counsel, Employment and Labour Law), Till Bitter (Senior Associate, Corporate, M&A), Dr. Johannes Weigel (Associate, Corporate, M&A), Dr. Francesco Henrique Farruggia-Weber (Associate, Tax) Weisser Rechtsanwalt: Dr. Ralf Weisser, Munich (Commercial, IP/IT, TMT and Media) Van Doorne NV, Amsterdam: Onno Boerstra (Partner, Corporate, M&A, resigned), Rein Bressers (Senior Associate, Corporate, M&A) Advisors to Purple Digital Storytelling Orrick, Düsseldorf: Dr. Oliver Duys (Partner, M&A), Dr. Michael Gläsner (Counsel, M&A, PE) HSA Lawyers, Den Haag: Eva Roelandt (Senior Associate, Corporate, M&A) A photo of Dr. Nadine Hartung can be downloaded here

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