Alex Watt

Intellectual Property & Commercial

Alex Watt is an experienced intellectual property lawyer who specialises in commercial transactions that have intellectual property, often brands and their growth, at their heart.

Alex is a Partner whose practice tends to involve commercial legal work in IP-centric businesses, such as licensing, gaming, egaming, franchising and publishing. He is also known for his work within the art world, within which he advises galleries, auction houses and the artists themselves.

He has a deep knowledge of advertising and marketing and he leads the firm's advertising & marketing practice, providing advice to both agencies and brands directly.  Recently such work has included increasing amounts of affiliate marketing and work a lot of work with influencers, and influencer agencies – as well as promotional advice, drafting ISBA compliant agency agreements, production agreements, sponsorship agreements, and advice more generally on ASA complaints and compliance.

His work is often international and until recently he was the National Representative for the United Kingdom within AIJA, an international network of lawyers with over 4000 members from 90 jurisdictions.

Alex has worked on secondment in-house a number of times, working closely with Universal Pictures, the Telegraph Media Group and the BBC, so he has a good understanding of what in-house lawyers expect and how they prefer to work.

Alex has won significant acclaim for his expertise in legal rankings. He is “recommended for transactional trade mark work and advertising and marketing deals” by Legal 500 2021. He was recently praised by clients within World Trademark Review's WTR 1000 for 2021, who also recommended him for transactions, and said that clients reported he was “solutions focused, responsive, pragmatic and knows the market”.