England - London • Corporate and commercial

Howard Kennedy LLP

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Howard Kennedy LLP fields a commercial team headed by Robert Lands – who excels in brand licensing and endorsement deals – that has added further strength to its offering through the arrival of four junior practitioners over the course of 2022, including Amy Cunliffe-Rowe, formerly of 3CS Corporate Solicitors, who has quickly engaged with a number of differing mandates and has increased the group’s data protection capabilities. The team show skill in supply, agency and distribution agreements, particularly in the food and drink, hospitality and entertainment sectors, and have overseen some notable matters regarding advertising and influence level agreements, regularly fronted by Alex Watt, for marketing and retail companies.

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Key clients

  • Pandora
  • Rapha
  • Hilton
  • Billion Dollar Boy
  • Wicked Foods
  • The Restaurant Group
  • Lio London
  • Cox London
  • Factory 42
  • Lavish
  • Bitstock

Work highlights

  • Advising high-end sportswear brand Rapha on third-party licensing agreements.
  • Acting for Wicked Foods Inc, the business behind the WICKED vegan brand on the renewal of their TESCO agreement and agreements with Waitrose and other retailers.
  • Advised Lio London on a license contract franchising the club Toy Room by means of the club Pascha.

Practice head

The lawyer(s) leading their teams.

Robert Lands

Other key lawyers

Alex Watt, Amy Cunliffe-Rowe