Lewis Silkin

Commercial

Partner: Alan is a partner in the Commercial team specialising in the drafting and negotiation of commercial and technology contracts and the development, protection and exploitation of intellectual property assets.

He is Deputy Co-Head of the firm's Media & Entertainment group and Co-founder of our network for decision makers of luxury, lifestyle and premium brand businesses – The Collective by Lewis Silkin. He advises clients across a broad range of sectors, but in particular those in media, technology, retail, entertainment, fashion, luxury and advertising.

Alan advises on a wide range of commercial and technology matters. Contract drafting and negotiation, and IP protection and exploitation, are at the core of his practice.

Alan regularly assists clients with:

• the negotiation of commercial arrangements including agency and distribution deals, collaborations and partnerships, outsourcing, complex services arrangements, terms of sale and supply, franchise and concession agreements, and e-commerce and goods to market solutions
• complex technology contracts from software, platform and technology development and licensing to systems integration, managed services and cloud based solutions
• IP and rights heavy deals such as sponsorship, brand partnerships, acquisitions, merchandising and licensing, endorsement and talent arrangements, and content creation
• strategic commercial business decisions
• consumer and data protection law compliance

Alan is a member of the Lewis Silkin Retail, Hospitality and Fashion sector groups as well as the Lewis Silkin Media & Entertainment sector groups.