Baker McKenzie S.A.S.

Intellectual Property

Partner

Yuliana Salamanca Jaramillo, a partner at Baker McKenzie Bogota, is a trailblazer in intellectual property law. With a career spanning over a decade, she has managed complex cases for multinational corporations, specializing in trademark and copyright issues, and emerging areas like AI and digital media. She advises on trademark prosecution, enforcement, unfair competition, and handles licensing and IP agreements. Her clientele spans diverse industries, and she manages trademark portfolios across Latin America, Brazil, and the Caribbean. Currently, she is advising on IP rights in the metaverse.

Yuliana embarked on her legal career in 2006 as a law clerk while pursuing her law degree. Her academic achievements were recognized with scholarships from Boston University and Colfuturo, a Colombian non-profit organization, which supported her advanced studies and law masters.

She has a wealth of experience in handling intellectual property cases for numerous multinational corporations. Her expertise spans trademark and copyright issues, with a current focus on artificial intelligence and digital media. In 2013, she served on a secondment to a client’s intellectual property council in Illinois, USA, and in 2017, she worked from Baker McKenzie Zurich, interacting with key clients based in Switzerland.

Yuliana is also committed to giving back to the community through her pro bono work with Fundación Pro Bono Colombia, providing legal assistance to those unable to afford legal services. She is licensed to practice law in Colombia.

In 2024, her exceptional contributions to the field were recognized when she was named a Next Generation Partner in the Legal 500 and received a Silver classification in Colombia by the World Trademark Review.

Beyond her legal practice, Yuliana leads the “Semillero de Inteligencia Artificial y Propiedad Intelectual” research group at Universidad de los Andes. She regularly shares her insights on these topics through articles and talks for various newspapers, magazines, and radio stations.

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Boston University School of Law (LL.M in American Law with emphasis on Intellectual Property) (2013) Universidad de Los Andes, Colombia (Master in commercial law) (2011) Universidad de Los Andes, Colomiba (J.D.) (2008)

Publications:

¿Cómo proteger la propiedad intelectual con herramientas como el ChatGPT? Miedo a la Inteligencia Artificial ¿racional o irracional? Desafíos y oportunidades en el uso de inteligencia artificial en Colombia IA crea imágenes falsas de Taylor Swift: 1 de febrero de 2024 – Blu 4.0