Baker McKenzie S.A.S. stands ‘at the forefront of new technology’, according to sources who praise its innovative approach to IP matters. Best known for its trade mark offering, where it routinely advises major multinationals on portfolio management and enforcement, the practice also encompasses copyrights, patents, IP litigation, and corporate support matters. Juan Pablo Concha Delgado demonstrates ’high-level leadership and relationship skills’; he steers the department, and is also a member of the firm’s global IPtech steering committee. In July 2023, the group was bolstered at top level with the promotions of senior associates Yuliana Salamanca (trade marks, copyrights and litigation) and Bibiana Cala (criminal litigation) to partner. Of counsel Ricardo Metke is noted for IP disputes.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

‘The Baker McKenzie IP team is at the forefront of new technology. For us, since innovation is essential, having lawyers who are familiar with new technology (such as blockchain or spaces such as the metaverse) is essential. So far it is the only firm we have been able to identify with clear knowledge on these issues.’
‘Yuliana Salamanca is a remarkable lawyer who knows her clients very well and easily recognises their needs. She is very practical and her taste for technology makes her an ally for innovation.’
‘We appreciate the team's ability to give a complete comprehensive view on matters of intellectual property and brand protection. Great follow-up on delegated issues. Clear knowledge and concrete information for decision making.’
‘Juan Pablo Concha Delgado demonstrates high-level leadership and relationship skills, with knowledge in the subject and clear advice. Bibiana Cala brings discipline in the monitoring and development of actions. An absolutely vital support to achieve positive results.’
‘The work team is highly competent and willing to meet the requirements of the clients. Lawyers are organised and the assigned matters are attended to in a timely manner and provide different alternatives for the solution.’
‘Lawyers have extensive knowledge on the subject, are always willing and highly available to attend meetings. We highlight Yuliana Salamanca and senior associate Julian David Ruiz Rondan.’
‘Lawyers are excellent people and professionals who are willing to help at any time of the day. We have had situations of high complexity and risk for our company and received responses from Juan Pablo Concha Delgado and associate Pedro Londoño at all times of the day and week.’
‘We highlight the B&M team's ability to easily adapt to customer systems, methodologies and workflows. Also its good attitude towards feedback and constant leadership in favour of the project that is being worked on.’

Key clients

3M
Panda Bear Restaurant Group
Diageo Mexico Comercializadora
Subway
Chanel
JGB
Caracol Primera Cadena Radial
Ascot Racecourse
Diageo Colombia (criminal IP law)
Warner Bros Entertainment
Direct TV
Unilever Colombia
Pernord Ricard
Too Faced
Sony
Haleon
Beyond Meat
Samasa
The Coffee Hub
Treinta
Grupo Bancolombia
Bacardi (criminal IP law)
Hunty
Procolombia
Caterpillar
Brown-Forman Corporation
Gruma
Lego Juris

Work highlights

Advised Caterpillar on filing an opposition against "FUNKY CAT" in multiple classes in Colombia.
Represented Brown-Forman Corporation as the owner of the tequila brand El Jimador (a registered trade mark in Colombia and several other jurisdictions) in a non-use cancellation action filed by Baldore against the registration of "EL JIMADOR" in Ecuador.
Advised 3M in opposing the registration of an applied-for mark, which had a close resemblance to the 3M trade marks.

Lawyers

Hall of Fame

The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Ricardo Metke

Hall of fameBaker McKenzie LLP

Leading individuals