Julián David Ruiz Rondan
Baker McKenzie S.A.S.Lawyers in the IP practice at Baker McKenzie S.A.S. are ‘always willing to find solutions and alternatives to the complex problems that in-house lawyers face’. The group covers all facets of contentious and non-contentious IP law, with particularly prominent offerings in IP enforcement, and domestic and cross-border trade mark portfolio management. Department head Juan Pablo Concha Delgado brings to bear extensive expertise in IP enforcement and IP portfolio management; he recently advised McDonald’s on trade mark infringement matters. Yuliana Salamanca was promoted to partner in July 2023 and has a focus on trade mark and copyright law, including AI and digital media-related issues; she recently advised Asocolflores on registering its trade mark, “FLOWERS OF COLOMBIA”, in the United States. The team also includes newly promoted (July 2023) criminal law litigator Bibiana Cala, who is noted for the development of anti-counterfeiting strategies; and senior associate Julián David Ruiz Rondan, who leads the copyright team and currently serves as president of the Colombian Copyright Center (CECOLDA).
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Yuliana Salamanca is rigorous, dynamic, agile and proactive in the face of every challenge that the client poses. She is excellent.’
‘Yuliana Salamanca knows how to combine her knowledge of new technologies with her expertise in IP and her business vision, which is very valuable for any legal team, and exceptional among lawyers.’
‘Baker's lawyers are always willing to find solutions and alternatives to the complex problems that in-house lawyers face. Their specialised knowledge and relationship skills make them exceptional.’
‘Something that stands out in BM's team as a strong point is its effectiveness and its rapid generation of results.’
‘Yuliana Salamanca and Bibiana Cala are always ready to assist the client and help to resolve concerns — they also directly handle matters.’
‘Julián David Ruiz Rondan is very good at explaining the implications of any decision that is going to be made. He has very good speed and attention.’
‘I love the calm, serene, uncomplicated but rigorous and sincere treatment BM's lawyers provide to clients.’
Key clients
- 3M
- Panda Bear Restaurant Group
- Diageo Mexico Comercializadora
- PepsiCo
- Chanel
- JGB
- Caracol Primera Cadena Radial
- Ascot Racecourse
- Diageo Colombia
- Warner Bros Entertainment
- DirecTV
- Unilever Colombia
- Pernod Ricard
- Too Faced
- Sony
- Haleon
- Beyond Meat
- Samasa
- The Coffee Hub
- Treinta
- Grupo Bancolombia
- Bacardi
- Hunty
- Procolombia
- Caterpillar
- Brown-Forman Corporation
- Cámara de Comercio de Bogotá
- Bausch Health Ireland
- Spin Master Toys
- Ecolab USA
- Banco de la República
- BBVA Colombia
Work highlights
- Advised Eco Eolic Top System on patent matters concerning an innovative ecological system that harnesses kinetic energy from moving vehicles.
- Advised McDonald's on trade mark infringement matters.
- Advised Asocolflores on registering its trade mark "FLOWERS OF COLOMBIA" in the United States.
Lawyers
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Juan Pablo Concha
Baker McKenzie S.A.S.Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Yuliana Salamanca
Baker McKenzie S.A.S.Practice head
The lawyer(s) leading their teams.
Juan Pablo Concha, Yuliana Salamanca, Bibiana Cala