Baker McKenzie

Intellectual Property

Partner

Loke-Khoon Tan is a senior partner of the award-winning IP & Technology Group in Hong Kong and China at Baker McKenzie. He is currently on the Global Firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the AP region. He led the IP & Technology Group as Practice Group leader from 2005 to 2020. He is also the author of various IP publications including the trilogy of “Pirates in the Middle Kingdom: the Art of Trademark War" books.

Loke-Khoon supports the Firm's Global Diversity & Inclusion Committee, focusing on LGBT+ in Asia. As an integral part of the Firm's Corporate Social Responsibility Program, the Committee has broad oversight for the strategic development and implementation of the Firm's diversity and inclusion activities. Loke-Khoon was recently recognised as one of the Top 100 Gamechangers by LGBT Great (2024). He was also awarded the prestigious Stonewall "Changemaker of the Year" (2022) title for his work in the LGBT+ field. He was appointed Business Leader at the "Red Dot for Pink Dot" in 2023/2024. He was featured in the South China Morning Post for his LGBT+ work. His��LinkedIn posting on his gay marriage attracted more than 50K views. He is a widely sought-after speaker on LGBT+ in the Asia-Pacific region.

Loke-Khoon's practice focuses specially on intellectual property law in the People’s Republic of China, with particular emphasis on the structuring of intellectual property rights and anti-counterfeiting planning in the area of trademarks, design patents, copyright, trade names, computer software, passing-off, unfair competition, designs, labelling laws, food, drug and health regulations, consumer, media and advertising laws. With the new economy, his practice also encompasses domain names, Internet, social media, media, entertainment, AI and technology laws. He also has extensive experience representing major brands and leading corporations in various industries, including luxury and fashion, retail, consumer goods, cosmetics, pharmaceuticals, media and entertainment, alcohol and liquor, food and beverage, etc.

Cantonese; English; Hokkien; Mandarin