Cowan, Liebowitz & Latman, PC

Advertising; Trademark & Copyright

Counsel. 

Kyle-Beth Hilfer has over thirty years’ experience providing legal counsel to advertising, marketing, promotions, intellectual property, and new media clients. Leveraging her deep understanding of branding, Kyle-Beth ensures regulatory compliance for her clients’ advertising and marketing campaigns. She also helps clients create, monetize, and protect their trademark and copyright portfolios in a global marketplace.

Kyle-Beth counsels across all types of platforms in an ever-changing marketplace, including print, tv, radio, social media, digital, e-commerce, mobile, and virtual reality. She regularly performs advertising copy clearance and claim substantiation review. In addition, Kyle-Beth counsels from concept stage through execution on the legal implications of specific marketing techniques, including sweepstakes and contests, word of mouth marketing, user-generated content, premium offers, rebates, negative option and advance consent marketing, loyalty programs, cause marketing, and native advertising.

Kyle-Beth is a resource for all transactional matters relating to advertising and marketing campaigns.  She drafts all required contracts from agency, marketing services, and influencer contracts to NDA’s, vendor/consulting agreements, and licenses. At the same time, she excels in proactive and early dispute resolution. She also counsels on regulatory investigations, false advertising litigation, and NAD challenges.

Proskauer Rose Goetz & Mendelsohn 1987-1988Rubin Baum Constant & Friedman 1988-1989Hall Dickler Lawler Kent & Friedman 1989-1995Hilfer Law 1993-presentCollen IP 2010-2019

American Arbitration  Association-Arbitrator (Commercial, Intellectual Property, Large Complex Case, and Sports panels)  and Mediator 

Law Journal Newsletters: "The Intellectual Property Strategist"- Member, Board of Editors

 Westchester County Bar Association: Director, Board of Directors; Member, Intellectual Property, Business & Commercial Law, ADR, and Cannabis Committees

Town of New Castle- Member, Ethics Board

Westchester Fair Campaign Practices Committee-Member

Pace Women’s Justice Center- Volunteer Attorney

Yale University, BA (summa cum laude, Phi Beta Kappa, Distinction in the History Major), 1984

Harvard Law School, JD (cum laude), 1987