Blake, Cassels & Graydon LLP

Technology; Intellectual Property

Marie-Hélène regularly provides advice in relation to marketing and advertising and has developed expertise on issues relating to e-commerce, including consumer protection issues arising in online sales, as well as electronic documents, privacy, antispam, and intellectual property matters, and the distribution and marketing of regulated products and services.

Marie-Hélène regularly advises organizations with respect to compliance with Canadian legal requirements, including those specific to the province of Quebec. Doing business in Quebec raises a variety of unique issues, including in relation to the particularities of Quebec civil law and to compliance with French language requirements set out in Quebec’s Charter of the French Language, which extend to advertising through websites, social media, signage or other means. Quebec’s regulatory regime also imposes specific requirements with respect to publicity contests, advertising directed at children and to the marketing and advertising of certain regulated products or services. In the context of her practice, Marie-Hélène regularly advises organizations with respect to compliance with these requirements.

Her practice also involves drafting complex commercial agreements involving the development, transfer, licensing, testing, supply, marketing and distribution of technology, including information technology, biotechnology and other products.